Category Archives: bad marketing

Johnson and Johnson "breaks into jail" with BabyCamp

When I worked at Microsoft the PR team had a saying they told me often: “don’t break into jail.”

In other words, don’t screw up a good thing. Or, don’t do something that’ll get you bad PR.

Which is just what Johnson and Johnson did over the past week.

They are throwing a “BabyCamp” for mommy bloggers. Sounds great, right?

But a couple of problems.

1. You can’t bring your baby. Dumb.
2. They scheduled it at the same time as BlogHer. Double dumb.
3. They disinvited a couple of bloggers, one who had a baby, and another who was speaking at Blogher. Triple dumb.

Maryam wraps up the mess and explains what’s going on now. I’m Maryam’s husband and she’s decided to go to BabyCamp with her mom, who’ll take care of Milan while she attends sessions and such (her mom did the same while Maryam worked at CES’s BlogHaus, it’s a real advantage to have someone like that).

Speaking of which, I hate saying “Maryam’s my wife.” Sounds like I own her or something. Truth is actually the reverse. :-)