Category Archives: John Kao

Facebook and MySpace ad analysis (are you a "fansumer"?)

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

Oh, and he invents a new word “fansumer.” Listen to the video and tell us whether you’re a fansumer of a brand. Oh, and my brother’s bar is on MySpace. We’ll play around with MySpace’s new hyper-targetted ads and see if they work.