Category Archives: microblogging

TechCrunch, Valleywag, and Engadget teach us about new metrics

Now that my player has been on TechCrunch and Valleywag I’ve been able to measure some new things about each of their audiences:

1. Audience. Just how many people visit their page (Kyte.tv shows me how many people are online concurrently. Valleywag has been averaging about 200 to 300 people, TechCrunch averaged around 1000).
2. Engagement. How many people click on links, or comment on items. TechCrunch regularly gets more than 100 comments. Valleywag rarely gets more than 10. When TechCrunch linked to me I got 1,000 visits. When Valleywag links to me it’s rare I get more than 100.
3. Loyalty. How many subscriptions do each site have on Google Reader and other feed readers. I use the example of Gizmodo vs. Engadget. Gizmodo has about 44,000 subscribers while Engadget has 350,000, on Google Reader.
4. Influence. % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

Anyone building a new metric based on these four things? If so, we could REALLY understand a LOT more about our audiences and advertisers would have a lot better information to choose from.

I’d probably add a fifth metric:

5. Concentration of people with intent. Does your site attract a lot of people who buy digital cameras, for instance? Then it’ll make a LOT more on Google advertising. That’s one huge reason why DPReview sold for a good sum to Amazon.

Anyway, this gave me a chance to dust off my old whiteboard. Oh, on my whiteboard is the Social Media Starfish. Yes, that’s a tease. I’m writing about that for Fast Company Magazine.

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