It’s interesting that there are a TON of blogs about the new Live stuff. Just visit Memeorandum for a good list. Hey, I noticed a lot of you haven’t figured out there are some cool options in Memeorandum (click that “preferences” link in top right!!!)
Tim O’Reilly’s blog about the event got noticed here at Redmond. Why? Cause he said this: “The big takeaway: Microsoft is fully engaged with thinking about what I’ve called “Web 2.0.”” and this: “Overall, leaves me with a lot of optimism that Microsoft is fully engaged with the right problems, and we’ll be hearing a lot more from them.”
Tim is one of the main guys who is pushing the concept of “Web 2.0″ so this is interesting that he sees Microsoft as a major player now.
I keep going back to that list of things I posted this morning. We need to nail those. AND we need to make a killer advertising platform.
Here’s some principles I’m going to be pushing for as this advertising platform gets built out:
1) Share the attention data openly and transparently. Don’t be greedy, make that a key part of, and a differentiator of, our platform. Steve Gillmor’s Attention Trust is getting my attention. If that gets us to think about how to share our attention data, that’ll be huge. If we turn into greedy, evil, bahstahrds with your attention data, then we’ll lose a real opportunity to build something special here. I feel like I’m at Apple Computer back in 1988 or 89 and people were asking Apple to license the OS. In a few years it’ll be too late.
2) Give a clear, consistent, easy-to-understand, business model. I’m still struggling to understand what I’ll get by putting a new Windows Live service on my blog or business site, for instance. Will I get buzz? (That new Virtual Earth gadget looked pretty cool). Or, will I get money like Google’s AdSense pays? I’ll be pushing Gates to fund four “buzz components” for every “monetization component.” This is important to make the advertizing ecosystem work.
Anyway, I really like Niall Kennedy’s photos of the event. It’s going to be interesting to watch Microsoft change over the next few months.