Google makes moves to protect organic relevancy

TechCrunch is reporting on Google’s moves to protect organic relevancy in its search results. Good for Google.

I’ve gotten attacked by PayPerPosters who don’t understand the difference between sponsorship and paid editorial and Google gaming.

Personally, as long as bloggers disclose ON THE POST that they are getting paid I don’t have a problem with these schemes. Back when I was saying PayPerPost was bad they weren’t requiring disclosure ON THE POST itself. If they do now then I’m OK with it.

Most of my reading now is in a RSS reader. So if the disclosure isn’t PER POST, as in “this post is sponsored by…” then I can’t know, as a reader, that that post is paid for by an advertiser. That’s evil, in my book.

On the other hand I’d rather Google be a bit more granular than just penalizing the entire blog. They should just penalize the posts that are paid for. But it’s hard to do that.

Bloggers beware. If you just write great content and put the ads around the content like everyone else does you won’t be messing with Google and Google won’t mess with you.

UPDATE: Kevin Burton, who runs the site TailRank which tracks millions of blogs, points out that PayPerPost never forced disclosure by its members. That’s why this company has no moral high ground to claim. Go Google Go.

PayPerPost rebrands and goes after social media starfish advertising

PayPerPost is the company that Mike Arrington founder of TechCrunch (and me) love to hate. But today there’s reports that they are rebranding the advertising network to “izea.”

They are focusing less on gaming Google (since Google has rejiggered page rank anyway to penalize pay-per-link streams) and more on being an advertising agency for the social media starfish.

Wonderful. But here’s the rub: I expect Facebook or Google to start sharing revenues with bloggers and social media freaks like me in a new way. Real soon now.

Since Google’s ad salespeople are going to get the brands I like and trust (like BMW, Procter and Gamble, etc) I’m far more likely to go with an ad network from them or Facebook than one that wants me to peddle stuff I’ve never heard of.

Translation: Ted’s company is interesting to watch cause he pisses off lots of A listers but I’m still not sure he’s really going to build something disruptive. A company doesn’t change its name if it’s loved.