Category Archives: PodTech.net

Scoble has "long and boring" videos…

People keep saying my videos are “long and boring.”

Well, let’s look at this one. It certainly is long. 54 minutes long.

But if you find a camera that can refocus AFTER you take an image boring then I really don’t want to know you.

That’s just the start. It’s an interview with me and Thomas Hawk of Mark Levoy, one of the top graphic researchers in the world. He’s a professor at Stanford University and does a TON of interesting stuff with photography.

Oh, and if you don’t have the 54 minutes to spend, my editor Rocky made a short five-minute version for those of you who can’t watch anything longer than 10 minutes.

Damn you Rocky. I liked having a reputation for having long and boring videos.

[podtech content=http://media1.podtech.net/media/2007/10/PID_012888/Podtech_PhotowalkingMarcLevoy.flv&postURL=http://www.podtech.net/home/4437/advanced-photographic-research-at-stanford-with-prof-marc-levoy&totalTime=3242000&breadcrumb=c073b452be914a34b4532145c69354d9]

Reports of PodTech's demise are bull####

It’s amazing. A fake blogger, Fake Steve Jobs, reports that PodTech is closing down. This is total, 100% bull####. Not even deserving of a response. I’m not leaving PodTech. When, er if, I am you’ll read it here on my blog.

Interesting that not a single blogger called me this evening. My phone number is on my blog for a reason. 425-205-1921.

Interesting too that OUR COMPETITORS are the ones who are writing this crap. Thanks guys.

Maybe I should start making up 100% bull about them and see what it feels like.

Here, let’s try. Forbes is going out of business and laying off Fake Steve Jobs because he can’t figure out how to make money. I heard it on the Internet somewhere.

And stop making it about me. There are more than 30 people working at PodTech and I only bring in a small percentage of revenues (and my show is highly profitable).

Oh, someone said that I have “long and boring” videos. Here’s my response to that.

Who'll have the biggest CES news?

Kara Swisher is angling for seats at Jerry Yang’s keynote at CES in January. Just kidding, I’m sure she’ll get iin.

Last year the guy with the biggest news at CES wasn’t even AT CES. Heh. Steve Jobs is brilliant.

Unfortunately for him this year MacWorld and CES aren’t at the same time, so that means that CES’s keynotes will actually get discussed on blogs.

So, who’ll have the best keynote? Jerry Yang? Or General Motors’ CES keynoter, CEO Rick Wagener? I’m thinking General Motors might just be more interesting. Why? Did you know that BMW is charging $400 for a freaking iPod cable connector that cost them a dollar or two to make?

GM can totally change that for millions of its customers.

I want a car with a hard drive built in that gets music off of my home network while parked in my garage (which already has wifi).

Hope GM does it.

Oh, and if you’re going to CES, make sure you signup for and come to the Seagate/PodTech BlogHaus. It WILL sell out this year and those who signup on Upcoming.org will get first dibs on tickets. We’ll have lots of news of our own there.

New PodTech "Silicon Valley" studio nearing completion

Dave Winer wanted us to open a studio he could use in San Francisco. That makes a lot of sense because so many conferences come through there. But we noticed a different trend: most of the world’s entrepreneurs actually come south: to Sand Hill Road in Menlo Park.

Why?

Cause that’s where the money is.

So many entrepreneurs come through Palo Alto for that reason and also to visit the mainstream press here (Wall Street Journal has a building right next door to PodTech) that we built a studio here instead.

Today I was showing Doug Kaufmann, CEO of ClearTXT around so you can get a look too.

While we’re talking about ClearTXT, they have a really interesting system to let college staff and students message each other. Very useful during disasters or other things like the Virginia Tech Shootings. That video will be up in a couple of weeks.

Oh, and that’s NOT what we wanted to keep off of TechMeme! :-)

[kyte.tv appKey=MarbachViewerEmbedded&uri=channels/6118/62761&embedId=10002618]

New PR Trend: Anti-Gaming TechMeme?

I’ve noticed that PR types are getting very astute with dealing with bloggers lately and getting their wares discussed on TechMeme.

First they’ll call Mike Arrington of TechCrunch. Make sure he’s briefed first (Mike doesn’t like to talk about news that someone else broke first, so they’ll make sure he is always in the first group to get to share something with you all). Then they’ll brief “second-tier” bloggers like me, Om, Dan Farber, Read/Write Web, and a variety of others. Embargo us all so we can’t publish before Mike does. Then they’ll have a party the night of the launch where they’ll get everyone else to come — if they get even a few bloggers to talk about the new thing then it’ll hit TechMeme by midnight.

I usually ignore the PR at this stage of the game. My business doesn’t rely on being first like TechCrunch requires. My most popular video lately was one with Six Apart which didn’t have ANY news. People just like to hear smart people at smart companies discuss where they are going.

But lately I’ve seen a new PR trend. One where companies don’t show their cool stuff to the A-list bloggers in expectation for coverage. Kyte.tv was a good example of this. They just turned on new features last week and let the bloggers discover it organically (when I saw the new features I knew I had to go over and get the scoop).

This didn’t get Kyte onto TechCrunch or TechMeme. But I think it is an interesting stratagy — one of “don’t talk, do.”

On the other hand, I agree with Dave Winer that what Loic Le Meur is doing with Seesmic is brilliant. Loic joins us every evening on Twitter. Hands out invite codes to whoever asks nicely. Then watches our first videos, and puts the best stuff into an edited video.

Loic is playing a PR game at a level that I’ve not seen in these parts.

Here’s a fun game: what is PodTech trying to keep off of TechMeme? Hmmm! :-)

Oh, don’t believe that PR is getting astute about getting lots of bloggers to talk? Yesterday I was emailed dozens of press releases. Almost all of which have been discussed by bloggers on my link blog today.