Looking back on it I’m wondering if the Google Reader team could have done a few things differently in the PR realm?
Looking at the advice to startups that ReadWriteWeb gave the answer is clear: yes.
Did the Google Reader team show anyone at a conference the new feature? No. Strike @1.
Did the Google Reader team do a video? No. Strike #2.
Did the Google Reader team brief bloggers ahead of time and get their feedback? No. Strike #3.
Did the Google Reader team show its #1 customer/user these features and get feedback? No. Strike #4.
Did the Google Reader team give an interview to a video journalist like Kara Swisher (or me) before release? No. Strike #5.
Did the Google Reader team release on Tuesday-Thursday, like ReadWriteWeb suggests? No. Strike #6.
Did the Google Reader team have a demo to show off? No. Strike #7.
Now, I’m not saying that the community still wouldn’t have reacted the way it did, but at least we would have had a dialog going and we would have had a lot more to go on and talk about than what they did end up doing, which was releasing a short blog post about the new features without even a screen shot.
That, to me, is setting up the team to fail.
It’s amazing to me that the company that owns TWO video services doesn’t get the power of video. Hello, Vic Gundotra, what’s going on here? Where was the campfire for new stuff? If the Google Reader team showed this to a few bloggers over a campfire they might have heard this feedback earlier when they could have done something about it.