Google Page Rank is dead and has been for quite some time

I don’t get bloggers sometimes. They get all huffy about their Page Rank going down as if it’s something that they are entitled to.

Now, normally I’d be front and center on all these ego games but here the real truth is that Page Rank has been dead for years. That’s why I never even looked at it anymore.

Here’s why: back when Google started Page Rank was a pretty global thing. If you had a PR of 6 or 7, it’d apply equally to everything. That’s why, back in 2004, if you did a search for “offshoring” you’d find my blog in #3 position because I had a lot of inbound links so Google just assumed I was relevant for offshoring too.

Not true.

In the past few years Page Rank has gone from something that’s global to something that applies to each keyword differently.

So, while I am very highly relevant if you do a search for “tech blogger” you won’t find me any longer on offshoring.

The problem is that Google can’t really show you your real Page Rank anyway. How would it? It would need to ship you a spreadsheet to explain how you rank for each keyword.

Now, since we’re all talking about this, two other issues. First, bloggers were showing up too high in searches anyway. In comparing to my friends we got lots of traffic from Google that we didn’t deserve. The problem is that traffic isn’t good anyway. Put it this way, let’s say I showed up high in a search for Saturn Cars (since I’ve written about them). Most people wouldn’t have found much value in that post and even if they did they wouldn’t have stuck around to be a regular reader.

I’d rather show up for when you’re searching for tech or geek stuff. That’s the audience I want to be in front of.

Oh, and if you sell links to try to game Google you deserve to be knocked down the list a few pegs.

China blocks search engines…(or not, according to Blognation)

UPDATE: BlogNation ‘s David Feng, who lives in Beijing, says this story is false and that search engines are NOT being blocked. I just talked with Sam Sethi in London and he says to watch this story for more info.

Wow, China blocks all search engines.

NASDAQ should delist Baidu immediately in retaliation, if this is true. The USA should pull out of the Olympics next year. China is counting on that to make a ton of great PR and make China look like a world leader (which it is, but things like this set it way back in my mind). We shouldn’t enable the American media to be used with the Olympics if this turns out to be true.

I’m going to the Web 2.0 Summit today. I imagine this will be the topic of conversation. If it’s not, it immediately should be on stage and out in the hallways.

Thank you to Duncan Riley of TechCrunch for staying on top of this story.

This is a reminder that China is a communist country where the people aren’t really allowed to own things and where businesses don’t really need to play fair.

It’s ironic because many of Google/Yahoo/Microsoft’s best employees are Chinese (all three have big operations in China and Google hired away one of the most famous Chinese employees from Microsoft, Dr. Kai-Fu Lee. So famous that I hear football stadiums get filled when he speaks). These companies are so dependent on these workers that they aren’t willing to pull out and punish the Chinese for actions like these.

Translation: the Chinese get to have their cake (our money coming over for everything from toys to paying their top software researchers) as well as eat it too (keep our brands and technology out of the country). I wonder what Rebecca MacKinnon will say about this. She’s a journalist that’s covered China for a very long time.

Also will be interesting to see what Global Voices Online will say about this. They track Internet censorship and business disruptions around the world.

It’s important to note that some people, in TechCrunch’s comments, are saying that this isn’t going on across the board.

What do you think? If you’re in China, what are you seeing?

By the way, I’ve really got to compliment TechMeme. Some times it looks pretty lame, but over the past three days I’ve dug through more than 10,500 posts according to Google Reader and it’s really hard to find legitimate news that belongs on TechMeme that isn’t already there. Gabe Rivera has built something that does have real value, even if once in a while something stupid gets up there too.

Proximic does better than Google at contextual info delivery

BREAKING NEWS: You know how Google Adsense works? On blogs or web pages? It looks for keywords used and then delivers ads.

Or, you know those “related links” things that are showing up on various blogs and news pages? They are generated the same way.

But Proximic just shipped a much better system than the ones I’ve seen from Google and other players.

Here it is. This isn’t a lightweight Web 2.0 company, it was under development for five years.

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Searching for emails…

Is search done yet? Quick, find a list of 100 bloggers. Now, quick, tell me what their email addresses are.

You can find mine pretty easily. Just go to Google or MSN or Yahoo and type:

Scoble email

And you’ll find it within the first few links. Why? Cause I put my email on my home page. It’s amazing how hard many bloggers make it to find their email address. I should just be able to go to your home page and search for the @ character and find your email address.

But, this all got me thinking. What if we could get things into search engines? What if we could just post one post with all the stuff you’d want to appear in Google or MSN or Yahoo for when people search for your name? Wouldn’t that be cool? I think so. It’d let me get some sleep.

Oh, and if you think I have a deep rolodex? You’d be confusing me with Buzz Bruggeman. I’d rather just find you in a search engine. If I can’t find your email address in a search engine? Well, then, I can’t invite you to cool things, can I?

Here’s my post for the search engines:

Robert Scoble’s email:
Robert Scoble’s cell phone: 425-205-1921
Robert Scoble’s mailing address: 1 Microsoft Way, Redmond, WA 98052
Robert Scoble’s birthday: 1/18/1965
Robert Scoble’s best friend: Dave Winer
Robert Scoble’s significant other: Maryam Ghaemmaghami (married November 2, 2002).
Robert Scoble’s offspring: Patrick Scoble (born January 14, 1994).

What else should we put into the search engines? Yeah, I’m doing this just to see what’ll happen on my search query. By the way, have you searched for your name lately on Google? They’ve been displaying more stuff lately.