PayPerPost rebrands and goes after social media starfish advertising

PayPerPost is the company that Mike Arrington founder of TechCrunch (and me) love to hate. But today there’s reports that they are rebranding the advertising network to “izea.”

They are focusing less on gaming Google (since Google has rejiggered page rank anyway to penalize pay-per-link streams) and more on being an advertising agency for the social media starfish.

Wonderful. But here’s the rub: I expect Facebook or Google to start sharing revenues with bloggers and social media freaks like me in a new way. Real soon now.

Since Google’s ad salespeople are going to get the brands I like and trust (like BMW, Procter and Gamble, etc) I’m far more likely to go with an ad network from them or Facebook than one that wants me to peddle stuff I’ve never heard of.

Translation: Ted’s company is interesting to watch cause he pisses off lots of A listers but I’m still not sure he’s really going to build something disruptive. A company doesn’t change its name if it’s loved.