Category Archives: Synthetic Worlds

Edelman gets Naked

I was talking with Richard Edelman yesterday (his blog is here) and he told me he bought about 250 copies of my book. “Oh, were you the one who bought from Amazon?” I asked. Wiley had already seen the spike in sales and reported to us that someone had made a big order. Turned out he was. He’s handing them out to all of his senior managers. Who’s Richard Edelman? He runs the world’s biggest PR firm.

Why was I talking to Richard? Well, Eric Norlin invited me to interview him at the Syndicate Conference in New York in May. Appreciate the order Richard, but if you think I’m gonna go easy on you, you got another thing coming!

It’ll be interesting to find out what Steve Rubel is working on (he just took a senior position at Richard’s firm).