Hey, I’m an egotistical baaahhhhsssttttaaarrrdddd. My business relies on getting invites to companies to video the latest cool stuff. Thanks to Oracle’s Justin Kestelyn for working to get me an invite.
But if I really was honest with Oracle I’d tell them not to invite asshats like me. That’s not how you’ll really get noticed on the Internet. First of all, I don’t have credibility with the audiences that you really want to reach. When was the last time I’ve been inside a data center?
Second. If you really want to change a company’s PR, start at the bottom of the stack. Find the bloggers we don’t yet know who are writing about Oracle. Go for diversity. Link, link, link often! Bring them in to meet Larry Ellison and your management teams. But even better, let them talk with the engineers building your products.
Let them video, audio, blog, MySpace, wiki, Twitter — whatever they want. But, resist the big-company PR impulse to only invite those who are perceived to be at the top of the A list. You’ll add value by discovering unknown people and bringing them in. Oh, and if you’d like me along to video too, I’ll be happy to show up.