Facebook's new privacy and sharing defenses (they are quite nice)

Mark Zuckerberg is the smartest social thinker I’ve met on my journey through life. He’s frequently misunderstood because he’s, well, generally too far in front of us. I remember meeting Doug Engelbart, the guy who invented the mouse (and showed it to us back in 1967 — way before Apple shipped the first consumer machine in 1984 that used it).

Engelbart got kicked out of the research lab (SRI) where he developed the mouse because, well, his ideas were too weird for the time (Engelbart told me that he was kicked out because his fellow researchers couldn’t grok that everyone would have a computer in their pockets eventually). Zuckerberg will also be judged that way. He saw a world where everyone would need a social graph. I remember when people made fun of Facebook employees for saying that.

But one thing I admire about Zuckerberg is he’s a great learner. When people bashed him for being too far out in front of us, he drops back and does what people want before pushing ahead again. Today is such an example.

Zuckerberg understands that the use case of Facebook is for folks to talk to their PRIVATE families and friends. Most people who love Facebook are like my wife. Just want to talk to their friends and family and post a bunch of kid photos, or life photos. That user doesn’t understand, or care about, folks like me who want to build a public brand and find people around the world I don’t really know who are interested in the same thing I am. Yes, there are a lot of those out there, as this post on Google+ demonstrates, but most really don’t want to do that, they just want to talk to a small group of friends and family. I see this as my dad joined Facebook earlier this year. He doesn’t understand why anyone would use Facebook to talk to strangers or why anyone would want to post stuff to the public.

So, what did Facebook announce this morning?

Several things that will greatly appeal to its user base:

1. They greatly simplified their UI so folks can figure out groups a lot more.
2. They are giving users a lot more control over what gets on their feed, particularly when they are tagged in a photo.
3. You now can see what a profile looks like to another user.
4. A much simpler privacy page.
5. User education to help users figure out privacy settings.
6. It is very easy to figure out the groups each post, photo, or video is shared with.

Google+ users will recognize three of those features (the simplified “circles” UI, the nicer posted and shared with UI, and the profile preview one), since they’ve had them for six weeks. That’s why I like competition in this world, keeps teams motivated and working on making sure users don’t have any reasons to switch to each other (Editorial aside: Google will do well if it focuses on capturing the interest graph but will never capture the social graph — as long as Facebook keeps matching Google’s best features, like they did today, there’s no way most of its users will switch).

So, let’s move through these new features and what they mean to users.

1. Content tag review.

Facebook's new privacy and sharing features

and

Facebook's new privacy and sharing features

This is my favorite new feature. I’ve been seeing spam on Facebook as people tag me in photos that I’m not in. This lets me be in control of what gets onto my wall. Here’s how. Each tag is held in moderation until I approve it. It’s easy to figure out and it’s easy to approve the tags I want to.

Even if you make a mistake and approve a tag that doesn’t make sense, or say, later you want to remove yourself from all of your ex-girlfriend’s photos or ex-wives’ photos, you can. Just go to the tag and click X to remove the link between you and her.

This is far superior to how Google+ allows tags. For instance, here’s a photo I just was tagged in on Google+. Notice the complete lack of these kinds of controls.

Also, on Facebook each tag is now attributed to the person who made the tag. Google+ is way behind here.

2. View profile as.

Facebook's new privacy and sharing features

This lets you see what your profile looks like, to, say, your best friend, or some total stranger. That way you can make sure that your private photo of you getting drunk at that bachelor party last weekend actually is only viewable by your best friends and not by people you don’t want to see that photo, like maybe your boss or your wife.

3. Easier to figure out who is able to see each piece of content.

Facebook's new privacy and sharing features

Google+ users have had this since day one, with the UI that shows which circle each post is shared with, but now 750 million Facebook users have the same thing. Underneath each post now you can see who can see each item. You can even change this after the fact. Just click on this icon and change the setting.

Those are the three screen shots Facebook shared with me. You’ll have to wait for the features to be turned on on your account (they say these features should roll out throughout the userbase “pretty quickly” — they didn’t want to give me an exact timeframe, since last time they announced major feature changes they took many weeks to hit all the users). But in my briefing they showed me a much simpler privacy page. Dramatically simpler. No longer do you have long lists, but just a few settings to figure out. Also, they showed me a page which is aimed at newer users, that will explain the consequences of each privacy page.

So, add all these things up, and I’m sure lots of journalists will say that the threat from Google+ has been largely neutered because of these changes. That is absolutely true. Users are freaked out about privacy and, because of Facebook’s public image, many have spent a lot of time making sure that their accounts are locked down and that they aren’t sharing info to people who might be able to use that stuff against them.

I think these settings may have the opposite effect. It might get Facebook users to relax a bit and start sharing SOME items with a wider group of people, which would improve that service a lot and could help it stave off the very real threat that Google+ does still represent: that some other company will build out the more lucrative interest graph before they do. But Google hasn’t demonstrated that it is able to keep up with the features of Facebook and it hasn’t turned on real-time search, noise filtering, sifting, or, tons of other features that are needed yet, so the race is on. Who will get there first? Google or Facebook? Today’s announcements show that the race is gonna be interesting at minimum.

By the way, I’m discussing this on both Google+ (here) and on Facebook (here)

HP's 2,000 webOS patents and how they could reshape everything

HP Palm Veer

Last night I was talking with a VP who works at HP on the former Palm team. He told me they have 2,000 patents for webOS, smart phones, and TouchPad.

Now remember, Google paid $12.5 billion for Motorola Mobile, mostly to get their hands on the 17,000 patents that Motorla held. Now, if you just price HP’s patents at the same price, you come out with $1.48 billion. HP paid $1.7 billion for Palm. So that gets you pretty close to even.

But this VP told me that these patents are almost ALL for modern smartphones, while the Motorola patents included a lot of old stuff that isn’t relevant anymore. So, this patent portfolio could get a premium of, say, 2x what the Motorola patents did. That gets you up close to $3 billion.

And that’s JUST for the patents. They have a few other assets as well:

1. The team is still mostly intact (at least this weekend) and has many talented engineers who used to work on Apple’s iPhone (including the VP who was talking with me).

2. They have lots of UI expertise. webOS is still ahead of all the other smartphone UIs in terms of usability and multitasking ideas. My best friend, Luke Kilpatrick, who works on social media team at VMware, keeps showing me his Palm phone and making fun of my “old school” iPhone.

3. They were working on a 7-inch tablet, and a variety of other things.

So, in the war between Apple, Google, and Microsoft (really the others don’t matter too much to the future) how could the Palm teams reshape the mobile market?

Well, let’s assume Microsoft plonked down the $4 billion to buy this team and patents. They would rejuvenate their mobile team with fresh engineers, and give them even more patents to go after Google with.

What if Apple plonked down the cash? Same thing, only much of this team has already worked at Apple so knows the culture and could fit right in.

Google? Google could benefit the most because its UI is still the worst out of the three major players and it might benefit the most from the additional insurance of the patent portfolio.

One other thing, there was a report that said webOS ran twice as fast on an iPad than on HP’s own hardware.

He said that, while somewhat true, that was only a part of the OS and only some of the times. What they were looking at is the kinds of optimizations that Apple did to its graphics subsystems. He said that while working at Apple they did a ton of work on lots of small graphics areas, which is why the UI feels so “smooth” there. For instance, he said they spent a ton of time just getting a list to scroll at 60 frames per second. That was VERY hard to do, he said, and used it as an example of the kinds of optimizations that very few people outside of the engineers at these big companies understand and that even the press that reports things like “runs twice as fast” don’t understand.

It’s that kind of engineering that is about to be let loose on the world and the other companies know it.

“My phone has been ringing off the hook from recruiters,” he said, while saying that most of his buddies on the team will hang at HP until at least October to see what happens. He knows there’s still deep economic value in the patents and the people who are working on webOS and that if they band together they might get rewarded well.

But the clock is ticking and it’ll be interesting to see what the management does and how they shop around this team and patent portfolio.

One question: what if Facebook bought the team and Google bought the patents?

Now wouldn’t THAT be a hoot? Facebook needs more mobile engineers and could use a team of great UI and expert mobile engineers to build tablet and mobile apps.

We also talked about how the team could transform the TV business. “We were already thinking about that,” he told me. Seems the Google TV business would be rejuvenated by a bunch of new blood who knew how to make good UIs and fun hardware (even though they were always late to the market with the hardware there still is a lot of expertise on that team).

What do you think? Already there’s a crazy set of comments going on Google+.

Microsoft's Windows 8 wins in HP's surrender of webOS but will users support Windows tablets?

HP execs announce TouchPad
Reprinted, in part, from my post on Google+. (Lots of comments over there).

HP announced today that it is withdrawing the TouchPad from the market, which calls into question the future of webOS.

First, so far Dieter Bohn has the best article on how HP failed that I’ve seen so far.

The photo I put on this post is of Todd Bradley, HP executive vice president, and Jon Rubenstein, of Palm, at the announcement of HP’s tablet.

But, there is something else that I haven’t seen yet discussed.

This is a HUGE win for Windows 8.

Why?

Well, when I was listening to the HP announcement I thought that it was a huge snub in the eye from HP toward Microsoft. It was. HP clearly wanted to be free of the Microsoft ecosystem and wanted to have an OS it controlled and that it didn’t need to pay Microsoft $40 to $200 for.

Seemed like a bold move at the time. Today, though, it is clear that strategy did not work.

Now HP has to wimper back to Microsoft for meetings with Steven Sinofsky, who runs Windows, and say “we’re sorry, we’re back to help make Windows 8 rock.”

I don’t see HP having many other choices at this point.

But there’s another part to this story that I’ve been repeating all year. “No apps, no sales.”

If you want to be a leading platform today you MUST get third-party developers on your side. To rub that in a bit, today I was hanging out with Photobucket’s CEO, Tom Munro. I asked him what he thought about the HP news. You can listen in on that conversation here.

Don’t know why Photobucket is relevant? They have nine billion photos. Flickr only has five billion. They just made a deal with Twitter to become the photo sharing system underneath Twitter. Twitter made a deal with Apple to become the official social network for iOS. IE, he’s now the official photo sharing guy for Apple’s iPhone and iPad.

Developers like him keep telling me “Apple is first in my mind, Google is second, and I don’t have time for #3, but if I do, looks like Microsoft has the best future.”

This is quite consistent around Silicon Valley. Even Tom told me that growth on RIM is “flat, going down.” Android, he says, is growing fastest.

This matches what most other CEOs who build apps tell me.

So, can anyone disrupt this? Can anyone sell a Tablet that doesn’t have an Apple logo?

Let’s look at who can:

1. Microsoft still is hot with Xbox, and is struggling with mobile, but Windows 8 at least looks freaking awesome. Yeah, the pundits will dig into Windows and find it isn’t as nice an experience once you dig in, but consumers who see this on TV will be wowed and Microsoft still has lots of fans.

2. Android tablet makers are struggling, except for Samsung, which has built a brand that consumers like. One question mark, though, is how Samsung will deal with Apple’s patent suits. But even Samsung hasn’t sold gobs of a 10-inch tablet, which is where the sweet spot is for tablets.

3. Amazon could change everything. Why? I can see Amazon subsidizing a tablet to lower its price to $200. I also keep hearing about a $99 Kindle coming soon. Having a “one-two-punch” is going to be interesting. Amazon, unlike other tablet makers, can build an ecosystem. Already I’m hearing from SIlicon Valley’s startup world that they are EXCITED by Amazon and are already working on apps for an Amazon tablet. I never heard that about the HP tablet.

The major problem for Microsoft is that its computing brands are starting to look old and crappy and Windows 8 won’t come out until next year. You better believe that Steve Ballmer will be at CES pulling out all stops. One problem for Ballmer, though. Steve Jobs is already planning iPad 3 and will probably announce that right on top of CES. If the iPad 3 really does have a killer screen, like my friends say they are working on, then it’ll be hard for Microsoft to deal with Apple.

Or, maybe, is that where HP comes in? Does HP have something in its research labs that will let it get back into bed with Microsoft? Could HP buy a company like Nanosys which makes a new screen technology that could help get me excited by a Microsoft tablet?

Well, yes, but it’s clear that for now Apple has no competition in the 10-inch tablet space.

No apps, no sale.

Which makes me wonder, what will the users do?

Will they all go iPad? Or will the market split into Apple vs Google, like it is today on smartphones? I can see that happening next year, but I wonder if Microsoft has the right stuff to disrupt Apple and Google?

What do you think?

Help, I've fallen into a pit of steaming Google+ (what that means for tech blogging)

Google Sharks Cartoon

For the past six weeks I’ve been totally engrossed in Google+. Addicted is the right word. It’s like those dinosaurs that fell into a pit of tar and couldn’t get out. Heck, I’m not the only one. Today blogger Louis Gray announced he is joining Google to work on Google+. Congrats Louis!

What have I learned there?

1. A LOT of people have showed up and tried it in the first six weeks. I have 114,000 followers there. It took me more than three years to get that many on Twitter. That’s more followers than I have on FriendFeed, Facebook, and Google Buzz, combined!

2. A usage pattern has evolved. One that involves beautiful photos and large videos. Just my kind of style.

3. The feature set is maddening. It’s well enough done to make you think it’s competitive (and make other systems, like Twitter, seem boring, even as their streams have not slowed down a bit, which tells me that Google+ hasn’t gotten anyone off of other systems) but you can’t search. Discovery sucks. There’s no noise controls. Notifications suck. Etc etc.

But I’m wondering what that all means for tech blogging?

This morning I saw Read Write Web’s Richard MacManus write that tech media is obsessed with deals and rumors.

I’ve found that too, which is why Google+ has been so fun for me lately. There are a ton of great photographers over there, plus folks who run the music business, and there are tons of others, from artists to web developers. Yesterday I linked to 249 tech journalists and bloggers who are active there. Someone made a place where you can list the best folks, even.

Tonight things head into the scientific realm, with a live streamed hangout with a physicist from CERN.

But I’m finding it very addictive. Why? Because it’s not about the original post, it’s about the comments you get. The +1s you get. There’s a community forming and so far it has been mostly a positive experience, although there are some downsides. What are they?

I say mostly the problems are noise related. Or, another way to say it is they are the chat room problem. Things are fun when people you like are talking with you. But then come spammers and bad actors. Yesterday Boing Boing’s Xeni Jardin said she was leaving because she had something unpleasant happen. I assume a commenter got her down, but not sure really what happened. But look at the 269 comments she got in support of her content. That’s the Google+ that has addicted me.

What does it mean for blogging?

1. Bloggers have to add even more value than before. Otherwise they won’t get the engagement that others will.
2. Bloggers have to find ways to get attention, both from their own audiences, existing places they look to get traffic from, as well as from those on Google+. Already lots of my blogger friends say that a lot of traffic is coming from Google+.
3. Lots of “pros” will say I’m stupid to not keep posting on my blog. They are right. You can’t monetize traffic on Google+ unless you have a model like mine (Rackspace pays me to be its chief learning officer, which is why I meet with so many entrepreneurs and others). That means you’ve gotta get off of Google+ and back onto your blog to get those precious page views.
4. Kevin Marks tells me he can’t do the style of blogging he wants to do on Google+. What does he mean by that? He can’t use multiple images. They don’t let you link (you’ve gotta paste out ugly URLs into your posts there) and typographical controls are few (you can bold, italicize, or strike out, but can’t do other things). So, if you need to have more “pro tools” to tell a story, you gotta come out to blogs. Most, however, won’t need those.

If you want to join me on Google+, the first 150 people to hit this link are in!

Is Google+ really ready for mass market? No.

Why not? It needs noise controls. Already for high flow users, like me, notifications are useless there and finding the good stuff, and good people, is very difficult (getting rid of people who don’t add value is also too difficult). I am missing private messages sent to me. Building circles is hard work (I know, just spent most of the weekend on rebuilding mine). The mobile clients are inadequate (you can’t share from them, can’t add those cool + links on people’s names, and on my iPhone the thing keeps freezing up). They also need to solve the real name debate, lots of users keep getting kicked off the system and the policies there aren’t very well thought out (even though I really like real names too). There are tons of other things they need to solve, too, but that’s really another post for another day.

Anyway, you can go through my feed and see the kinds of things I’ve been sharing and talking about. Looking through this selection it’s interesting to see what got engagement and for what reasons. But look at the engagement! It’s more than most people get on even popular pro blogs.

One other thing, I’ve hired Kat Armstrong and she’ll be helping me write up my videos and post those here in the future. If she posts, she’ll mark those posts with “From Kat Armstrong.” Same thing if I ever have guest posters here.

Before we get into the list of old posts, there’s already a post about this post, which is already getting lots of comments and +1s.

Link to SXSW 2012 data plot. 58 +1s. 31 shares. 16 comments.

Behind the videoconferencing technology of Google+ Hangouts (Video interview). +209. 158 shares. 58 comments.

SimpleGeo’s cool location-based iPhone app (Video interview). +123. 65 shares. 59 comments.

Audio interview of Geekli.st founders. +61. 19 shares. 69 comments.

A share of a very cool bicycle video. +371. 450 shares. 86 comments.

Video interview of Bob Summers, founder of Friendeo, a new way to get Facebook videos to Android and cool video discovery site. +64. 45 shares. 29 comments.

The TV wars. An editorial about what Google’s acquistion of Motorola mobile means. +169. 86 shares. 121 comments.

A link to a TED video that uses iPhones to perform some magic. +272. 325 shares. 51 comments.

A link to the top Google+ conversations about Google buying Motorola Mobile. +149. 78 shares. 80 comments.

Video interview of Luidia. The coolest whiteboard, er, surface computing gadget I’ve seen this year. +358. 379 shares. 96 comments.

Kick ass sports video camera (video interview with founder of Contour sports camera). +104. 66 shares. 37 comments.

Video interview with CEO of Healthline about healthcare info. +32. 21 shares. 11 comments.

Video interview with founder of SceneChat, which lets video producers add interactivity to their videos. +68. 46 shares. 39 comments.

Video interview with founder of Buckaroo, which helps local businesses with promotions. +42. 24 shares. 20 comments.

Video interview with founders of Tout, which brings productivity to email through useful templating system. +60. 42 shares. 43 comments.

Photo of guy behind AOL’s new Editions iPad app. +60. 23 shares. 86 comments.

Link to ShowYou video, cool way to discover videos on iPad. +76. 44 shares. 35 comments.

Audio interview with founder of 6dotinnovations, a braille printer for blind people. +110. 30 shares. 44 comments.

Video interview with Extole’s CEO which helps big brands convert people into brand advocates on social networks. +54. 26 shares. 21 comments.

Video interview with SteelHouse’s CEO, talking about eCommerce tracking. +62. 41 shares. 43 comments.

Video look at Toodo, a social to-do list. +70. 35 shares. 116 comments.

Video interview of founder of the OpenPhoto Project. +78. 15 shares. 54 comments.

Video interview with founder of RentCycle, which helps stores rent things. +38. 10 shares. 32 comments.

Video interview with founder of Alltiera’s Rodeo App Maker, which lets you do “bookmarks on steroids” or apps of websites. +77. 40 shares. 53 comments.

Video with Pioneer, the audio/consumer electronics folks, who are developing an API for controlling your favorite web services with your voice.

Video interview with Scoop.it’s CEO, talking about curation and social media. +42. 25 shares. 15 comments.

Video interview with NewMe Accelerator startups. I hope these startups kick some Silicon Valley ass. +189. 111 shares. 88 comments.

Video interview with CEO of Oyster.com, a new way to search for hotels. +39. 27 shares. 23 comments.

Video interview with GLMPS, cool photo/video app on iPhone. +94. 58 shares. 93 comments.

Video interview of CEO of Wildfire Interactive. One of the best Silicon Valley CEOs I’ve met. +200. 130 shares. 66 comments.

Video interview of Jimdo’s founder. They help small businesses make really great websites. +87. 60 shares. 34 comments.

A tour of Rackspace’s headquarters (my employer) with President of Rackspace Cloud. +98. 48 shares. 101 comments.

A rant about why I can’t wait for brand pages on Google+. +351. 222 shares. 130 comments.

A rant about my “noisiness” on Google+. +282. 26 shares. 356 comments.

An interview with Teens in Tech founders and startups. +83. 31 shares. 55 comments.

Video interview with founders of NowJS, toolset for developers who want to build real-time apps. +100. 91 shares. 60 comments.

A rant about why MG Siegler at Techcrunch is wrong and a bunch of insight into how I am more productive with email. +167. 62 shares. 110 comments.

My answer to Chris White, who asked why he should use Rackspace for his VPS. +43. 3 shares. 56 comments.

My rant on how to recruit the best talent. +253. 206 shares. 103 comments.

Link to a cool video from astrophotographer Tom Lowe. +517. 458 shares. 88 comments.

A post about what my first month on Google+ was like. +315. 167 shares. 161 comments.

Video interview with CEO of Orb.com, which is bringing a new way to watch online TV to your TV. +71. 50 shares. 49 comments.

Video interview with CEO of Twilio.com, which is enabling developers to build a new kind of phone system. +50. 41 shares. 10 comments.

Interview with CEO of Tackable, puts your local newspaper online and on a map. +68. 62 shares. 26 comments.

Report on why Google is asking people to use their real names on Google+. +1146. 1103 shares. 414 comments.

Video interview with CEO of Fwix, which is making an API of geotagged info from around the net. +118. 74 shares. 37 comments.

Video interview with CEO of Cleversense, which is an iPhone app that helps you find good things near you. +43. 22 shares. 26 comments.

Audio interview with Bert Monroy, who made the world’s largest photoshop file (he’s a digital artist who worked on this for four years). +80. 21 shares. 53 comments.

Instagram has new camera competitor on iPhone, gets me back to blogging

For the past month I’ve fallen in love with Google+. Instead of spending time on my blog, I’ve been hanging out there posting long posts and participating in the quickly-growing community there.

Truth is I’ve been a bit bored and the engagement there got me over my boredom. I even reformatted one of my iPhones to see if I could live without any apps (I couldn’t, but the ones I really could live without are fewer than even I expected). One app I’ve become addicted to over the past month is GLMPS, that launches today.

First, we all know Instagram passed 150 million photos uploaded yesterday. That’s amazing for an app that’s only nine months old and that most in the mainstream still haven’t even heard of.

The other apps in this space, Color, PicPlz, Path, seem to me to be struggling to come up to the nice UI and use case of Instagram. To be honest, I’ve been using them a lot less lately because of GLMPS.

So, what is GLMPS?

To the untrained eye it looks like an Instagram copycat.

But I’ve found it to be more engaging than Instagram. Why? Because in addition to shooting a photo and uploading that it records five seconds of video too.

It doesn’t sound that cool, right?

But, chase around your cat, or chase around your babies, or watch your significant other for when he or she does something goofy. Shoot the photo. What you’ll notice is that the five seconds of video ENDS with that photo.

Huh? How did it record video before you push the shutter button?

It is recording in the background on your phone. When you push the button it grabs only the last five seconds and uploads just that and a photo. Nothing else is sent to the servers.

Anyway, here co-founders Paul Robinett and Nicholas Long talk to me about it. By the way, why are they talking to me on Google+ instead of in my house, or me visiting them? Well, they did visit me this week but I screwed up the video somehow. I covered that on Google+ itself. Sorry about screwing that up, but I think this actually worked pretty well, I might use it for other videos in the future.

Google+ has made Twitter boring, here's what Twitter should do about that

For the past few days I’ve been hanging out in Jackson Hole with a bunch of geeks and one thing I’ve noticed over and over is how boring Twitter has gotten when compared to Google+.

Why has Twitter turned boring?

I’ve found several areas:

1. First experience.
2. Pictures and videos.
3. Control over content distribution.
4. No API, no auto pushing of content.
5. Signals are visible from who you excited and pissed off.
6. Auto flowing webpage.

So, let’s take each of these areas on, and talk about what Twitter could do to make users excited again.

FIRST EXPERIENCE

Forget everything you know about social networks. Now, visit my Twitter account. Then visit my Google Plus account.

Which one draws you in more? Which one shows engagement? Which one has a better about page? Which one shows passion, excitement, that something is happening? In all cases, Google+ is blowing away Twitter and it’s not even close.

So, what can Twitter do?

1. Buy Twylah. Look at my landing page there, it’s MUCH better than what’s on Twitter. Then, Twitter should add some stats on each twitterer. Stuff like “how many retweets has she gotten today?” or “how many @ replies does this user answer?” That would make Twitter more engaging and interesting.

2. Completely revamp the list idea in Twitter. If you follow one of my lists, which I’ve spent hundreds of hours on, they DON’T DO S**T ON YOUR ACCOUNT! This is so lame that it, alone, will get me to pour more time into Google+. But, what should they do? First, if you follow a list all those people’s tweets should be added to your home feed. Second, if you follow a list you should be able to send your Tweets to people on just that list. Third, if you follow a list, you should be able to send private messages to those people. Fourth, the people on the list should be able to tell the list itself whether that was OK or not.

3. Get rid of the freaking spam on search and give us amplification abilities and noise controls. Many new users will come because a blogger or someone will say “hey, we’re talking about the new iPad on Twitter.” Have you ever looked at a search for the word iPad? It’s full of crap and spam. There’s no way to say “only show me items written by people with a Klout score of more than 30 (which would get rid of the spam) or there’s no way for me to say “show me only items that say “Apple iPad” and that have a positive sentiment.” If there were, many new users would see the value in Twitter, especially around news and location. Instead, every search I’ve done lately is full of spam. Boring!

PICTURES AND VIDEOS

Google+ has beautiful photos and videos. Twitter? Just page after page of mind-numbing 140 character items. Now, Flipboard demonstrated to all of us that photos and videos CAN be added into the display, and the new Twitter UI does do some of that, but it just isn’t enough. Google+ is blowing Twitter away here.

So, what could Twitter do? Totally rethink the clients it owns, and rethink the stream itself. Let us add photos and videos into each tweet and, even, let us do that outside of the 140 character limit, which would let Twitter continue to blow away Google+ on where it is strong: which is on mobile.

CONTROL OVER CONTENT DISTRIBUTION

Google+ lets me publish a post to JUST A SINGLE PERSON +or+ to a small group of people, or, even, to a circle that has 5,000 members in it. Twitter has no such way to do this.

Why does this make Twitter boring? Well, because, my friends can feel safe sharing, um, “racier” posts with me on Google+ where on Twitter they either need to DM me, which isn’t as good as a group (my other friends can’t say “great photo” for instance) and isn’t nearly as nice.

What can Twitter do? Revamp lists. But Twitter’s management thinks lists suck, so I don’t see Twitter getting this feature anytime soon and that’s really too bad. It’s what will really put Twitter into a box and soon, you’ll see, how this affects search and all sorts of news. This is Twitter’s weakest point, and it will become more and more apparent that Twitter has blown a real opportunity here to make its system more interesting.

NO AUTO-PUSHING OF CONTENT ON GOOGLE+

I look at Twitter and a lot of it has turned into a boring RSS feed. I get items from news organizations, and even people now are using it to automatically Tweet (there are even systems that will send out tweets automatically at specific times). I don’t know who really posted these items, and I don’t get answers back from these people a lot of times because, well, they aren’t even online. Not true over on Google+. At least not yet.

This is one area where I’m not sure how Twitter can help, but Google has chat and “hangout” videoconferencing features, which help me see whether someone is really online and available (even Michael Dell has done a few hangouts and those really get people excited). So, I would add some interactive features into Twitter where the sender MUST be online and there to answer them.

YOU CAN SEE WHO YOU EXCITED AND WHO YOU PISSED OFF (and you can see same for other people)

On Google+ I can see if what you wrote excited or pissed people off. Why? There are comments right underneath it. As a writer this feedback makes Google+ extremely interesting. Why? Because I can change my behavior if I’m pissing people off, and my ego gets fed when I see 3,000 people commented and said “great post.” I am seeing a LOT of engagement on Google+ where on Twitter I can’t see that.

Quick, go visit Mike Arrington’s Twitter account and tell me of his last 20 tweets which ones pissed off the most people? Which ones thrilled the most people. But on Google+ that’s a simple chore.

What can Twitter do? List under each Tweet engagement statistics. How many times was it retweeted? Who retweeted it? Which one caused the most @ replies? What was the sentiment of those replies (there are lots of companies that can tell you whether a reply is positive or negative).

THE POSTS AUTOFLOW

If I open a web browser and put Twitter and Google+ side-by-side, one automatically shows me new stuff, one doesn’t. That makes Twitter look old and crappy. Yes, if you use newer Twitter clients you can get tweets to autoflow, but I’d rather have the web page do this like Google+ does.

Anyway, there are other things, as well. On Google+ the Notification page shows you anytime you get engagement. Twitter has nothing like that. It’s amazing how cool that is.

Are you finding the same thing? So far I’ve been asking the geeks I’m hanging out with here in Jackson Hole and they really are seeing these differences and wonder how Twitter will react to them.

Me too. So, Twitter, what you gonna do to keep from being seen as the most unexciting social network?

UPDATE: Here’s a post about this over on Google Plus so you can see the kind of engagement that I’m getting there.

Sometimes I really get it wrong; my apology to SEO industry

I’m not always right (I doubt anyone can in the world of tech if they are trying to predict the future) but here’s an example of when I got something really wrong (this was an example from my writing back in 2007). I thought more human-oriented approaches, like Mahalo, would get better results than algorithmic approaches, like Google. Why? I showed an example where SEO techniques had put stuff into Google searches that just wasn’t very good and compared that to where Mahalo had done a better job.

Anyway, it’s 2011 now and it’s clear that the Google way of doing things is still better for most people. It’s instructive to go back and see where I went wrong.

1. I didn’t listen to my own user behavior. Truth is, since 2007 I’ve rarely been to Mahalo. I rarely find that that site is authoritative on, well, anything. Compare it to Quora, for instance, and I find Quora more interesting in almost every case. I should have listened to my own behavior more.

2. I was trying to kiss someone’s behind and let that bias my conclusions. Why? I had visited Mahalo, gotten a tour of it with Jason Calacanis, who is an entrepreneurs who, back then, had a lot of power because he was a partner with Techcrunch and because he had successfully kicked off WeblogsInc, which included Engadget and sold to AOL. I assumed what he told me about where the industry was going was correct. As most journalists learn, I should have fact checked his statements. In college we learned “if your mother says she loves you you should check it out.” I didn’t, and now am facing the damage that happens when you say something that later turns out to be wrong.

3. I bet against momentum and user behavior. Truth is, even if Mahalo DID beat Google, it just wasn’t going to beat Wikipedia or Google itself. Why not? Mahalo couldn’t compete with the data Google had to study. Google knows a LOT more about our reading behavior than Mahalo does and can readjust its rankings accordingly (since 2007, for instance, Google brought out Instant Search which is far more useful for me than anything Mahalo has done. Why was that possible? Google has the user data, Mahalo doesn’t). Another more modern example of this is while I like Chewsy’s featureset, it is totally failing against Foodspotting because Foodspotting has more users. Same as I pointed out in my most recent post. Foursquare is beating Gowalla mostly because it has more users.

4. I went for cheap SEO tricks. Truth is, if you bash the SEO world they will all link to you, argue with you, etc. (Bloggers even have a name for this: “link bait”). Folks who do SEO as a profession love fighting about that stuff and it almost always works. But, does it really help you get the traffic you want? The reputation you want? No way. Putting up great content, like when I interviewed Mike McCue and told the world about Flipboard is a far more effective way to get good Google Juice. Taking shortcuts just tarnishes your reputation.

Anyway, just wanted to say I’m sorry to the SEO industry.

I’ll try to get it more right next time.