Tag Archives: apture

Apture: demo of cool service to build “super links”

As a blogger we have just one choice to build a link. Write an A HREF tag which builds a link like this one to Apture’s home page.

But Tristan Harris had a better idea. What if bloggers could build much better links to all sorts of things that could be opened up right on the page. Videos. Photos. Multiple articles. Etc.

Here he shows me how it works and how the New York Times is using it to make their pages more useful. By doing that content sites and blogs also keep you around longer and give you more opportunities to see their ads, so everyone wins.

This is very cool and I’ll be using this technology after I get my blog moved over to its own server (should be in the next week).