Tag Archives: CES

Why blogging comments suck

The other day, Gary Shapiro, the guy who runs the Consumer Electronics Show in Las Vegas, dropped by and left a comment here. There were a few problems:

1. My commenting system caught his comment in moderation, so people didn’t see it posted until I took it out of moderation right now.
2. No one probably knows who Gary is and thinks he’s just another random commenter. Some comments ARE more important than others, but there’s really no way for me to point out Gary’s comment without doing a new blog post. Even then, if you happen only to see the post that Gary commented on you’d never know that Gary’s comment deserves more attention than the other 54 comments left there.

How do you fix this? Not easily. I wish there were a system where I could tell my readers when a comment came in that deserves a lot more attention than the others. Also, I wish we could see the social network of the people commenting (I’d love to have their Facebook, Twitter, FriendFeed networks show up linked into their comment somehow and also have warnings when people leave me comments that have a huge amount of social capital, like Gary does).

How did I know who Gary Shapiro was? I met Gary once and have heard him speak. His comment gives a hint at what he does, but his comment that he “runs the show” could be easily missed by an untrained eye.

Anyway, I’m interviewing Tim O’Reilly this afternoon (leave questions I should ask him here on this FriendFeed cluster) and I’ll definitely ask him about how we can improve our interaction systems on the web to better expose those who have real impact on all of our lives.

Thanks Gary for dropping by and defending trade shows and I’ll see you at CES.

Are bloggers & social networks killing the big shows?

I’ve noticed a trend lately (actually I noticed it back when I worked at Microsoft and my bosses kept refusing to buy booths at conferences, saying they didn’t return the ROI, but that trend has grown and grown big time). Big companies are throwing their own parties to get news out inside of going to big trade shows. Last night I was at Facebook’s party, where they told everyone they had just passed 140 million users. That deserves a blog post of its own, but we’re here to discuss the trade show crunch.

Earlier in the year we attended a day-long event where Electronic Arts introduced a bunch of bloggers to Dead Space, here’s our video with the producer of that.

I’ve watched as Apple invites a few hundred bloggers and journalists into a conference room at its headquarters in Cupertino and gets the news out to the world without having to go to an expensive venue.

What changed?

Blogging and online video.

Big companies are looking at the millions of dollars they spend for booths (not to mention bringing employees to) and are realizing that it’s just not getting the return on investment that they should get.

My sponsor, Seagate, told me they are reducing their spend this year at CES. AMD and Delphi are doing the same thing and I’m hearing about many other companies who will either stop going, or reduce the size of their booths, either this year, if they could, or in 2010 (contracts make it tough to shrink booths as fast as companies might want).

The news is all over the place about Apple’s decision to stop going to MacWorld. It’s being discussed on FriendFeed big time. This post’s thesis got 40+ comments in about an hour.

To me this makes total sense. Why? 44,000 people go to MacWorld. Hell, a lot more people watch Engadget report from that much cheaper conference room.

And Apple has the personal touch already thanks to their stores. They don’t need to meet with consumers anymore in expensive trade show booths that, simply, aren’t a very good experience anyway.

So, what should we expect over the next year? A lot of bad news for big trade shows.

What’s killing them? The Internet. You can launch a product live now from a living room. Thanks to Stickam, Ustream, Qik, Kyte, YouTube, Flixwagon, Viddler, Vimeo, SmugMug, etc and blogs.

Just give the people on Facebook something to pass along and talk about and your product is out there, big time.

I wonder, will 2009′s CES be the last one I attend? I remember when I thought that about Comdex, which everyone thought was too big to die.

I think it’ll be a miracle to see CES make it to 2011. Why? Blame it on the bloggers.

That all said, I’m participating in a bunch of events at CES and I’m tracking them all (and ones at Macworld) on my Upcoming.org calendar. Hope to see you there. It might be our last time!

Win a private jet flight to CES

This will probably start another conversation about being tone deaf in an increasingly tough economic climate, but my friend Steve Broback and team is doing a variety of things at the Consumer Electronics Show (CES) that I’m working with him on. We’re doing a party (Gary Vaynerchuk of WineLibrary.tv is coming) but we’ll focus on lower cost wines.

They also got a private jet sponsored from Seattle to San Francisco to Las Vegas. He gave me a seat in that jet, which I’ll be giving away to one of you soon (I’ve decided not to go on the plane, instead wanted to give it away to one of my readers), but they are giving away seats on their own.

Anyway, they also got their CO2 emissions covered by a sponsor now too. That’s smart.

More to come on this and other CES happenings coming soon.