Tag Archives: Corporate Blogging

More on Microsoft and not going to PDC

Frank Shaw answers back. He’s the head of Microsoft’s account at Waggener Edstrom, Microsoft’s main PR firm (and has been for years). Frank’s one of the smartest guys in the PR business, so it’s good for him to step in here. He basically has a finger lashing for everyone involved in yesterday’s incident, including me. I just saw his post in Google Reader, and added this note to it when I put it on my shared items blog:

Frank runs PR for Microsoft for Waggener Edstrom. He takes me to task. Fair enough. I over reacted a bit, mostly because employees were saying that what they said on blogs and on Twitter doesn’t reflect back on their companies, even if they try to disclaim that it’s their opinions. Sorry, that’s just not true. I didn’t make that point well, though, and over reacted. I’m still not going to PDC, it just isn’t high enough value for me. Same reason I’m not going to Apple’s PR thing in the morning. Engadget will beat me all over the place and I don’t have a team to tackle the event. At conferences I rarely get video that fits FastCompany.tv’s style — this year I’ve been to dozens of conferences. How many have you seen video from? Very few.”

To other Microsoft employees, I apologize. Glad to see that Frank addressed this in public.

My feelings got stirred up quite a bit by being on Gillmor Gang and hearing the other participants in the call saying they thought it affected their perception of Microsoft in a negative way, so I figured I’d make a point to get a discussion going. It did that, for sure, and for doing that I’ve done myself some harm. I’ll lick my wounds and come back at it tomorrow.

Salesblogger prepares for downturn

I met Scott Schnaars yesterday on my tour through Palo Alto. He’s a 15-year sales veteran of the tech industry and is working with Ross Mayfield at SocialText. He told me he’s already been video blogging to other salespeople about how to get through the bad economic times. I watched tonight. It’s not Wine Library TV, but it caught my attention. The name of the blog? Beyond Snake Oil.

Any other corporate bloggers out there who are giving good tips for how to ride out the economic turbulence we’re going through?