OK, I was just checking out Upcoming.org for SXSW events (SXSW is a very popular conference among San Francisco geek types). Held in Austin, TX, every year it’s probably popular because of the music and film history of the conference. But it is one of those that are a “must attend” for geeks. Damn, there are so many parties and events I am having a really tough time choosing.

One advantage I have is I have several hundred people reporting to me what their favorite events are. So, I can see which events are really popular (or which ones the friends I want to hang out with are attending). Closer to the event I’ll make a list.

I’m adding to the noise, too. A bunch of people are asking me to take them out to good BBQ (we’ll go to the Salt Lick, or maybe some other really awesome BBQ place — last year we went and it was really great). So, I am trying to figure out what day/time is best. We’ll do it on Tuesday evening, then head over to the Digg party.

Anyway, last year Twitter showed its usefulness at SXSW. I think this year Upcoming.org is really demonstrating why it’s the best tech event calendar system.

I added all the SXSW events to my own calendar.

UPDATE: talking about SXSW, Viddler and others are putting up videos about and from SXSW and there’s a 3.5 gigabyte file up on Bittorrent that includes all the music from SXSW.