One advantage I have is I have several hundred people reporting to me what their favorite events are. So, I can see which events are really popular (or which ones the friends I want to hang out with are attending). Closer to the event I’ll make a list.

I’m adding to the noise, too. A bunch of people are asking me to take them out to good BBQ (we’ll go to the Salt Lick, or maybe some other really awesome BBQ place — last year we went and it was really great). So, I am trying to figure out what day/time is best. We’ll do it on Tuesday evening, then head over to the Digg party.

Anyway, last year Twitter showed its usefulness at SXSW. I think this year Upcoming.org is really demonstrating why it’s the best tech event calendar system.

I added all the SXSW events to my own calendar.

UPDATE: talking about SXSW, Viddler and others are putting up videos about and from SXSW and there’s a 3.5 gigabyte file up on Bittorrent that includes all the music from SXSW.