Guy Kawasaki is a pretty influential guy and when he says “Twitter is a weapon,” in an interview I did with him my ears perk up.
But he got more outrageous from there. He took on TechCrunch’s Mike Arrington with a challenge. Guy would rather give up his cell phone for a week than give up Twitter for a week.
Oh, Guy said a few other fun things. Which is what you’d expect from the first technology evangelist (a role he held at Apple back in the early 1980s).
Not to mention that he started a cool social media directory, AllTop, and promptly put his own name at the top of the ego page. Oh, he’s not just outrageous about Twitter. In reality we were there to discuss his new book, Reality Check: the Irrreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
“I’m so sold on Twitter.”(1 minute in)
“I think Twitter is, arguably, the most powerful branding mechanism since television.” (2 minutes in)
The essence of a good pitch (3 minutes in)
“I would sell to Toyota,” when I asked him what he’d do about GM (4 minutes in)
Twitter should be bailed out by the government (4:45 in)
“The thing that drives your competition crazy the most is when you are successfull and they are not.” (7 minutes in)
“Is your boss an asshole?” (10 minutes in). Leads to a fun discussion about Steve Jobs. Funny how that happens!
Why your company can’t be successful like Apple or Google just buy spending money on goodies (14 minutes in)
“For me, Twitter is more important than a cell phone.” (16 minutes in)
“Twitter is a weapon.” (17 minutes in)
UPDATE: over on FastCompanyTV this video is getting more comments than any other in recent memory, which brings on this outrageous Scoble rule: get a famous Twitterer to say outrageous things about Twitter and you’ll get more comments on your blog.