Oh, be honest. You’ve searched for yourself on Google, right?

That’s an ego search. Here’s mine.

But doing ego searches today is far more complex than it was back in 1998 when I did my first Google ego search.

Today you have to look at what people are saying about you on Twitter, I use Twitter Search for that. On blogs (I use Google’s blog search for that). On friendfeed (you can search on stuff there). On Facebook. If you’re in the news you’ll want to track what’s said about you on Google News. And in other places.

What’s the best place to do that? Well, you might try a friendfeed room. Here’s my ego room. You can watch what people around the world are saying about me — in real time.

But, seriously, let’s stop talking about me for a while. My ego is big enough. Let’s talk about what you might do with a room like this that collects RSS and other real-time feeds.

1. You could create a room to track an event, or a tag on Twitter for an event. That’s what I just did with my Consumer Electronic room.
2. Want to get a group of people together who talk about certain topics? Here’s a room that is collecting tweets and blogs from doctors and health care professionals.
3. Got a blogging network and want to have a place to discuss it? Here’s the room for the Read/Write Web team.
4. Are you a company that’s trying to support your users in real time? Here’s Evernote’s room.

You can see all the rooms I’m following by visiting my friendfeed account and clicking on my rooms on the bottom right side of the page.

Anyway, sign in, and you can get your own ego-feeding real-time room.

Let us know what you’re doing with your room, leave the URL in the comments here.