Scobleizer » Subscription http://scobleizer.com Exploring the 2010 Web Fri, 20 Nov 2009 20:03:20 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Another business model: subscriptions http://scobleizer.com/2008/10/08/another-business-model-subscriptions/ http://scobleizer.com/2008/10/08/another-business-model-subscriptions/#comments Wed, 08 Oct 2008 08:10:34 +0000 http://scobleizer.wordpress.com/?p=4764 Want to build a business like Netflix? Zuora’s CEO, Tien Tzuo, showed me its new platform the other day and I recorded him on my cell phone. I like it when I see business models that aren’t just “advertising” and Zuora’s platform seems well thought out (Tien used to be an executive at Salesforce.com and obviously learned a lot by hanging out with Marc Benioff).

I joke around with him that if advertising falls apart due to the economic troubles that I’ll have to start charging my viewers for my videos, so the idea interests me. Just kidding, but there’s a lot of businesses that can make use of a subscription strategy. Today they announced a new product and a partnership with PayPal.

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