Tag Archives: Synthetic Worlds

Is this the time that 3D sticks?

We’ve all heard about Second Life. I loved it, but it didn’t “stick” for a whole bunch of reasons. Meaning, it didn’t go mainstream, even though it had a HUGE amount of hype. Why not? Well, it was an island that you had to go into. Problem is, only gamers do that and Second Life wasn’t enough of a game. World of Warcraft came along and took a lot of the gamers away from it. My son used to be really interested in Second Life and for the past year he’s been playing World of Warcraft.

Another reason? It wasn’t accessible from the Web. You couldn’t get into a Second Life scene from a Web site until you downloaded the app, signed up, and all that. Even then it took forever to start up and just wasn’t a Web-compatible experience.

Another reason? Each island could only have 75-100 people on it. Company after company told me they were really excited by Second Life, but after they hit this limitation their excitement went way down. Why? Because few companies were going to spend the money to build a really compelling island to only have 75 people able to partake. The ROI just wouldn’t be there.

So, what’s next? Well, a variety of companies are trying to come up with 3D schemes that will overcome these issues.

Vivaty, today, comes out with one answer. It’s too early to claim they’ve nailed it (they haven’t yet, especially because they haven’t gotten a Mac client out yet) but they get very close to building something really interesting that’ll get a lot of corporate types interested.

Last week I interviewed Vivaty’s CEO with my cell phone during which he gave me a demo of how it all works. It’s very cool. My blog or Facebook page could have a 3D scene embedded on it, and you could “dive into” the scene and walk around. These scenes are very graphically rich. I could put videos, photos, and other details around, along with prebuilt furniture and other things.

One disappointment? Right now it’s a Windows only thing and requires Internet Explorer. Firefox support is coming “within weeks” and Macintosh support is being built out, but probably won’t be here until sometime around the end of the year. That alone will keep the hype down on Vivaty, because most of the top bloggers I know are now using Macs.

Anyway, this is worth checking out, just to see the latest in stage of the art 3D worlds.

What do you think?