Tag Archives: Web 3.0

We’re shipping today: the road to Building43

Screen Capture of Building43

This afternoon we turn the key on Building43. I’m up at 5 a.m. to help the team put the finishing touches on the site, and thought it would be a good place to start my blog back up. Sorry for disappearing from my long-form blog for a while. I just didn’t have the energy to write more than 140 characters or so. That’s one reason why I like my friendfeed page or my Twitter account, which I often treat like a blog but I can do it in little chunks in between doing other tasks. Sort of a treat while doing other things.

But first, what is building43?

Building43 a Web site. It’s a T-shirt. It’s a Twitter account. It is a video channel on Blip.tv. It’s a friendfeed group. It’s a sticker. It’s a team. It’s a Facebook Page. It’s a database (or really a few of them). And more.

It’s a community for people who are fanatical about the Internet.

“OK, Scoble, stop smoking whatever you’re smoking and tell me what it is.”

It’s an interview with Mark Zuckerberg, Facebook’s founder and CEO, where he gives his dad, who is a dentist, some ideas for how to use the new web to do business better (I call it the 2010 Web, Kara Swisher calls it Web 3.0, yet other people just want to call it “the web.” I don’t care what you call it as you recognize that there’s a different web today and it doesn’t look like the Web that was around in 1994).

Or, it’s a community of hundreds of people who will be at TechCrunch’s headquarters this afternoon to help us ship this. Coming this afternoon are some remarkable people who have done remarkable things with their lives, and that’s totally humbling.

This is also one of the first times in recent memory where I wasn’t transparent. Turns out that while I was traveling, speaking, interviewing, helping build a team, arguing about what we were doing, researching, talking, listening, etc it’s very hard to blog. Who knew? Heheh. But it all started three months ago when Rocky Barbanica and I visited with a bunch of executives at Rackspace for a few days.

What was my first week at work like? Well, the Chairman, Graham Weston, walked us around to many of the employees at Rackspace, and introduced us. A year ago I got to interview Graham and came home and declared that Rackspace was the best company I’d ever studied and that Weston was a “real business leader.” Now I got to see it from the inside.

I’ve never heard of a chairman of a public company doing this: introducing a new hire to the company personally. It was an experience I’ll never forget. I have some of the video and it’s so personal that I haven’t even shown it to other Rackers (people who work at Rackspace are called “Rackers”). Graham knows, it seems, everyone in the company and can tell you something about them and you can tell when they both meet that they both have a lot of respect for each other. It’s something I haven’t seen in corporate life for a while.

Anyway, we talked in those days about why Rackspace hired us. Turns out that Graham saw a creative spark between Rocky and me that he appreciated and wondered if he could find a way to foster. I think he missed that we’re always pretty close to going postal on each other, but that’s does get a certain kind of creativity out of me. Heheh.

Rob La Gesse sporting a Building43 T-shirt

But now I need to bring Rob La Gesse into the picture. I think the first time I had a real conversation with Rob was a couple of years ago when Maryam and I were moving back down to California from Seattle. We were driving and I Twittered to please call me cause I was bored. Well, he called me about an hour later and that led to him building a friendship with me and he was the one responsible for getting me to San Antonio to meet the startups in town. Back then he wasn’t a Rackspace employee, he was a contractor and he thought that by bringing me to town it would help his ability to get work. Little did he know.

Today he’s at Rackspace and he’s our boss. Interesting how it all started on Twitter three summers ago.

Anyway, I’m rambling. In about 12 hours you’re going to get to see what we’ve done. It is just the start. To the trained eye it looks like a WordPress blog and a friendfeed group (and soon a Facebook page and a Twitter account). But we just needed to ship. And ship fast without a dedicated technology team.

Shipping is a feature, my old friends at Microsoft used to say.

Why is that? Well, because of where we’re going: the promise of Building43 is bigger than just being a WordPress blog with a friendfeed group or a Facebook page. The promise is we can help other people and businesses get excited about the Web we love.

That’s why, in today’s live video stream on Kyte.tv (we will start at about 4 p.m. Pacific Time) that we’ll be doing from TechCrunch’s headquarters in Palo Alto we’ll be asking you to help teach someone else about how to do something on the web. Over the next few weeks we’ll have people teaching about building large-scale databases with Hadoop, how to speed up your Web app, how to build an iPhone prototype, how to do copy-and-paste programming so you can add a cool widget to your website like the ones I have along the right edge of my blog, or many other topics.

See, if we let businesses just stay in the 1994 web, we’re all missing out. That’s like what my blog has been lately. Not updated. Not interesting. And leaving business on the table.

Yeah, I’ll be doing my usual thing of getting you inside to see how companies are using the Internet in a new way. Some of our first interviews are with Four Seasons, Zappos, Facebook, Google. We’ll also have conversations with some of the smartest minds and visionaries. One of the ones that you’ll see today is with Fred Wilson, the guy who invested in Twitter, among many other companies. That’s all fairly interesting stuff, but if Building43 is just about me, it’ll be a failure. It won’t have reached its potential.

Here’s another way to put it. When you look at Techmeme and see all the tech bloggers yammering on about the latest cool things, the way they were this week about Facebook’s new URLs that are coming out tomorrow, or Apple’s new iPhone, do they look backward and think about the average businessperson? Not in my experience. We don’t have an industry conversation about how to actually use all this cool stuff to improve lives, make businesses stronger and closer to their customers, and have some fun.

A few people here and there are trying. I watch what Chris Messina, David Recordon, Marc Canter, Joseph Smarr, Kaliya Hamlin, and a group of others are trying to do by pushing a more open web. Those are the kinds of efforts that inspire me and are inspiring Building43. Can we build on what they are trying to do and take it to main street?

I see Tim O’Reilly and Craig Newmark working behind the scenes with technologists and politicians inside the government to try to get them onto the modern web. That’s a huge job because many parts of government are still run with paper, not with computers. Of course that means they can jump right over the 1970s, 1980s, 1990s, and land squarely in 2010 with some interesting new approaches that many businesses will struggle with because many businesses assume that having a 1994 website is good enough.

Those are our challenges, but also our opportunities.

We’d love your help! Invite us over and we’ll help you teach the world to make a better Web for all of us.

Thank you.

While I’m here, here’s some FAQ’s about Building43:

Q: where is it available?
A: http://www.building43.com

Q: When will it turn on?
A: At about 5 p.m. Pacific Time this afternoon.

Q: Who is/was involved?
A: A whole bunch of people at Rackspace and elsewhere, from designers, to executives. I haven’t had my coffee yet, so don’t want to leave anyone out, but we’ll have an about page on the site where we’ll talk about the team. One person I wanted to thank, though, is Tricia Macmanus. She’s on loan to our team from inside Rackspace and without her this wouldn’t have shipped.

Q: Why are you launching with a private, by invite-only, party at TechCrunch tonight?
A: I hate doing invite only parties but we had a budget and Techcrunch graciously opened up their offices to us and they can only fit about 150 people (we’ve already gotten that many to RSVP). We will be doing as much as we can to involve people around the world and there are some remarkable people who are coming to the party tonight that we’ll try to get on our live video channel. Please join us there starting at 4 p.m. Pacific Time today (we’ll be going until about 7 p.m.)

Q: What is Rackspace’s involvement?
A: Rackers and Rackspace are providing the hosting, the team to build the site, the team to get content, and such. You won’t see a logo on there, nor will you see much, if anything at all about Rackspace on the site.

Q: If Rackspace is paying your salaries and for all your equipment, why aren’t you talking about them?
A: For Rackspace Building43 is an R&D group. It’s how Rackspace is learning what it should do next. We’re meeting with the most bleeding edge companies and we’re trying to learn and share those learnings with everyone. When we visited Zappos that company learns by hosting public tours where other companies come in and have conversations with executives (you get to see part of one of those conversations this afternoon as you sit at the table with Tony Hsieh, CEO of Zappos, and Graham Weston, chairman of Rackspace). But not every company is like Zappos, and we’re just exploring the world looking at what’s happening on the Web right now.

Q: I was expecting to see more of a place where we can build and try Rackspace’s new cloud hosting services.
A: One step at a time, we’re just getting started and we’re now evaluating what to do with the next phase of Building43.

Q: How often will new content show up from the Building43 team?
A: We have a ton of videos still to edit and get up, you should expect at least a couple every week to get started, but it’s our goal to get one a day up. It might take a few weeks to ramp up to that level because we’re still building the team and Rocky and I are traveling a lot, we’ll be in New York next week, for instance, and London in early July.

Q: How do I submit a video or a blog?
A: There are a lot of ways you can contribute to Building43. You can tag someone else’s videos with “building43″ over on YouTube and those will show up on the site. You can include the #building43 hashtag in your Tweets and those will show up in the Twitter parts of the site. Or you can post to the Building43 Room on friendfeed.

Q: Why are you so fanatical about friendfeed? I thought you worked for Rackspace?
A: Friendfeed has the best real time display right now of any of the services you’ll find us on. It also has the best room technology and the best community (we made a list of more than 500 innovators and influencers and most of them are on friendfeed already). Plus we just like the team and they even, over the weekend, wrote some custom code for us so that we could better integrate it into our site.

Q: Doesn’t “fanatical” imply this is going to be a cult?
A: Well, for me and others at Rackspace, the web is a way of life and we couldn’t imagine life without it. So, fanatical seemed to fit. If that word bothers you, replace it with “enthusiastic.”

Q: Since anyone can post to Twitter or friendfeed aren’t you worried that spammers and jerks will show up?
A: I’m sure there will be those who test the limits and have some fun. Heck, we might even do that ourselves! But they’ll get bored quickly and move onto something else, which will leave the rest of us to work together to make the Web better.

Q: I saw that you have some cool T-shirts and stickers, how do I get one of those?
A: Stay tuned, we’re still figuring out how to distribute those.

Any other questions? I’ll try to answer them on friendfeed, here’s a thread started about this post already, so join into the Building43 room.

UPDATE: Lew Moorman, Rackspace’s President, posted here about his views on Building43.

Why Kara Swisher and Walt Mossberg are wrong about naming Web 3.0 “Web 3.0″

Can we just head this trend off at the pass? It seems that Kara Swisher and Walt Mossberg, at their “All Things D” conference announced the beginning of the Web 3.0 era.

That’s ridiculous.

And I’m not the only one to think so.

Short aside: It’s interesting that neither Kara nor Walt show up very often on friendfeed, which is the best example of the 2010 Web right now. Kara Swisher has made a total of five comments there. Walt is even worse, doesn’t bring any items in there, and only has six comments. How can you know what the 2010 Web is, if you don’t use it and don’t participate in it?

The Web does NOT have version numbers. Naming what was going on in the last eight years “Web 2.0″ did us all a large disservice (Tim O’Reilly did that, mostly to get people to see that there was something different about the Web that was being built in 2000-2003 than what had come before).

But by naming it a number, I believe it caused a lot of people and businesses to avoid what was going on and “poo poo” it as the rantings of the new MySpace generation (which was just getting hot back then).

See, the Web changes EVERY DAY and a version number just doesn’t do it justice. Think about today, we saw Microsoft announce a major new update to its search engine, named “Bing,” that turns on next week and is already getting TONS of kudos. Seriously, in the rental car shuttle today a guy I met said the demo he saw at Kara and Walt’s conference was “awesome.”

Also today was Google’s Wave, which caught everyone by surprise and which sucked the oxygen out of Microsoft’s search announcements. Check out all the reports that I liked from around the world this morning.

But, back to the theme of this post. There IS something going on here. I covered it a few weeks ago.

The things that are happening are NOT just Twitter and search. Here, let me recount again what is making up the 2010 Web:

1. Real Time. Google caught the Wave of that trend today BIG TIME.
2. Mobile. Google, again, caught that wave big time Wednesday when it handed Android phones to everyone at its IO conference.
3. Decentralized. Does Microsoft or Twitter demonstrate that trend? Not really well.
4. Pre-made blocks. I call this “copy-and-paste” programming. Google nailed it with its Web Elements (I’ll add a few of those next week).
5. Social. Oh, have you noticed how much more social the web is? The next two days I’m hanging out on an aircraft carrier with a few people who do social media for the Navy.
6. Smart. Wolfram Alpha opened a lot of people’s eyes to what is possible in new smart displays of information.
7. Hybrid infrastructure. At the Twitter Conference this week lots of people were talking about how they were using both traditional servers along with cloud-based approaches from Amazon and Rackspace to store, study, and process the sizeable datasets that are coming through Twitter, Facebook, and friendfeed.

So, why doesn’t a version number work for these changes? Because they don’t come at us all at once. A lot of these things have been cooking for years. The Internet makes iteration possible. Tomorrow will be better on the Internet than today. In the old world of software you’d have to wait for the compilers, then you’d need to distribute tons of CDs or disks. That no longer needs to be done.

The idea that we have a version for the Web is just plain ridiculous. It makes the innovations we’re implementing too easily dismissed. How many times have you heard that “Twitter is lame?” I lost count 897 days ago.

Now, is using a year number, like what I’m doing, better? Yes. It gets us out of the version lock. And it makes it clear to businesses that if you are still driving around a 1994 Web site that it’s starting to look as old and crusty as a 1994 car is about now. Executives understand this. It’s a rare executive who drives an old car around. Most like to have the latest expensive car to get to work in.

Same with the Web. Calling it the “2010 Web” puts an urgency into what’s happening. If your business isn’t considering the latest stuff it risks looking lame or, worse, leaving money on the table. Just like driving a 1994 car risks looking lame or, worse, breaking down a lot more often than a newer car.

Is the year metaphor perfect? No, I’m sure there are a few things wrong with it. For one, if you want to host a conference based on the “trend” you’ll have to change your conference name every year. That costs money, which is why conference companies like to have more stable trends that they can exploit for a few years, at least.

Also, there are some clear “eras” in the Web, so I could see wanting to suggest that we’re in the third era of the Web, but I’ve been studying this for the past eight years and calling the second era “Web 2″ actually held us back because mainstream users didn’t think anything was happening in the past few years and Web 2.0 became a useless phrase anyway.

Anyway, can we use year numbers to describe the Web now? It’ll make it easier to evangelize the modern world to businesses. We’re entering the 2010 Web, that’s what I’m exploring. Calling the Web a version number is for people who don’t really understand, or participate in, what’s going on here. Kara and Walt, you gotta do better here.